2010 Nissan Leaf Print/Events/Social media campaign

I was creative director for this Nissan Leaf campaign in Women’s Health, Men’s Health, Runner’s World and Bicycling, which tied together social media, Web, print, and a presence at national events from the New York and Boston marathons, to the US Pro Cycling Challenge and Tour of California. For more information about how this all worked, see the 2012 campaign page. There was so much to this six-year campaign, I’m only highlighting some of my favorite print work from 2010. Here’s a series of fold-out workout posters from Women’s Health, Men’s Health, Runner’s World and Bicycling:

“Z-Gate” magazine insert published in Women’s Health magazine with yoga master Tara Stiles


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Tear-off poster published in Runner’s World featuring American record-holding marathoner, Ryan Hall


Folds from 3.8 x 4.5 to 7.5 x 18″

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8-page double gatefold published in Men’s Health and Bicycling magazine featuring Lance Armstrong


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8-page double gatefold published in Women’s Health featuring yoga master Tara Stiles

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Over the years The Custom Content Council has awarded the campaign with the following honors:
2009
Gold: Best microsite
Bronze: Best Overall Web Design

2010
Gold: Best Blog
Silver: Best Use of Community/Social Media
Bronze: Best Video
Bronze: Best Launch or Relaunch
Gold: Best Tie-In with Corporate Integrated Marketing

2011
Strategy: Best Tie-in With Corporate Integrated Marketing Campaign
Silver: “Innovation for Endurance,” Integrated Marketing Program, Rodale Grow (Nissan LEAF™)

2012
Gold: Best Web Feature or Article
Silver: Best Blog