Nissan 2011 Print/Social Media/Event campaign

I was creative director of this campaign for 6 years. For more about how the campaign worked, see the 2012 campaign here. Along the way, we made 138,000 Facebook friends.

Here’s some what we did in 2011:

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Over the years The Custom Content Council has awarded the campaign with the following honors:
2009
Gold: Best microsite
Bronze: Best Overall Web Design

2010
Gold: Best Blog
Silver: Best Use of Community/Social Media
Bronze: Best Video
Bronze: Best Launch or Relaunch
Gold: Best Tie-In with Corporate Integrated Marketing

2011
Strategy: Best Tie-in With Corporate Integrated Marketing Campaign
Silver: “Innovation for Endurance,” Integrated Marketing Program, Rodale Grow (Nissan LEAF™)

2012
Gold: Best Web Feature or Article
Silver: Best Blog